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Albany-Colonie Regional Chamber: Our New Identity

The Albany-Colonie Regional Chamber is proud to present its new logo and brand identity. For the last 113 years, the Regional Chamber has evolved to meet the changing needs of the region’s workforce and business community.

As our region and Chamber have progressed, it was time to update the organization’s brand identity. In doing so, we recognized that the Chamber’s full name is rather long and is often abbreviated in inconsistent ways. The new branding shortens the name by dropping “of Commerce” and highlights that the organization serves the Capital Region.

As your Regional Chamber:

We ADVOCATE - Serving as the “voice of business” in advocating for projects and policies that improve economic vitality.

We EDUCATE – Producing educational programming that enhances professionals and enriches the area’s workforce.

We EMPOWER – Connecting businesses to vital resources to optimize operations and opportunities.

The “C” logo mark will become an identifiable and iconic representation of the openness, exchange of information and inclusiveness for which the Regional Chamber is known.

It retains the color red from the former logo; however the red has been brightened. The logo communicates the innovative and aspirational personality of the organization.

Together, we are making the Capital Region a better place to work, live and enjoy. For-profits and nonprofits, working together for the betterment of the Capital Region.Together, we are -- CAPITAL REGION SMART.

Thanks to Fingerpaint Marketing for providing their creative services.

In conjunction with the new logo – the Chamber’s magazine has also undergone a face lift

Capital, is the Albany-Colonie Regional Chamber’s redesigned and renamed business magazine. Each issue will provide you even more tools, trends and expert advice vital to your business’ success. The magazine will maintain its regional focus, highlighting the expertise and accomplishments of Capital Region businesses.

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